ERIN LA ROSA
Erin La Rosa has 10 years of experience in digital, editorial, and social.
Since 2009, Erin has worked as an editor, content creator, and social strategist for companies like Netflix, BuzzFeed, E!, and Funny or Die. As Editorial Director for BuzzFeed, and Editorial Manager for Netflix, she oversaw large teams of writers and video producers to create compelling, shareable content. She’s experienced in crafting processes and systems for successful teams, and specializes in establishing cultures where creativity can flourish. Through her experience in managing creatives, as well as teaching writing to undergraduates at the University of Southern California, she understands the importance of a collaborative process, inspiring action through brainstorms, and an empathetic approach.
An expert in content creation, Erin has written viral posts, like “A Week Without Makeup” which hit over 5 million views, and got picked up by national news organizations, like Headline News on CNN. She created strategy, launched, and oversaw the social for @NetflixFilm on Twitter and Instagram, growing the channels to over 400k followers in less than a year. And she also loves writing about books, movies, plays, whiskey, In-N-Out, and polygamy (what? It’s fascinating!). Erin holds a BA in Writing and TV from Emerson College, and an MA in writing from the University of Southern California. She’s published two non-fiction books, Womanskills and The Big Redhead Book, and is currently working on a new novel.
Video projects I’ve worked on include:
- “A Week Without Makeup” — which was a post on BuzzFeed that went viral, and we then turned it into a Youtube video that hit over 5 million views, and got picked up by national news organizations, like Headline News on CNN.
- At Netflix, my team made this incredible five-hour loop of Peter Kavinsky from To All the Boys I’ve Loved Before in a hot tub as a kind of yule log for the holidays. It got picked up by Bustle, Teen Vogue, E!, and The Cut, among others.
- To promote Mowgli on Netflix, we interviewed director and actor Andy Serkis for a Youtube series called “Where Everything Changed.” The idea being to tap into where a person’s career changed, and how they got to where they are today.
Editorial writing samples:
- Profile writing is some of my favorite, and I’ve been lucky enough to interview people like Kaitlin Olson, Donal Logue, Jenny Slate, Shawn Ryan, and Pierce Brown, among others.
- While at BuzzFeed, I also really dove into what we called ID content — posts that people see themselves in — like these about resting bitch face or being an introvert.
- And I also loved writing about books, movies, plays, whiskey, In-N-Out, and polygamy (what? It’s fascinating!).
Social media samples:
- While at Netflix, I created strategy, launched, and oversaw the social for @NetflixFilm on Twitter and Instagram. Within a year, I helped grow the channels to over 400k followers total before leaving that role.